Alliance of PSA Peugeot-Citroen plans to change the positioning of Peugeot cars, making them more expensive. It was told by the Chairman of the Board of Directors of Philip, according to Automotive News Waren. According to Varena, Peugeot will get new, the newest image in the style of loaded compact Peugeot 208 GTI and Peugeot 2008 crossover, and will become more status brand. The Alliance intends to post the Peugeot and Citroen brands in different price categories. However, according to Varena, do of the Citroen brand in the company's budget plan. The measure should help offset the losses incurred in 2012 year manufacturer. According to the company, in 2012, the net loss amounted to record 5 by Peugeot billion euros. In addition, according to Varena, the Alliance will increase market presence. "In 2013, the position of our brands will enhance the rich lineup, as well as 17 Premier innovations, said the top-manager. The number of premium models in 2012, accounting for 18% of sales, also will grow.
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