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Peugeot will become more prestigious "Citroën"
French group PSA Peugeot Citroen plans to introduce a new strategy for positioning their brands. This will be done in order to model the two brands were targeted at a different audience as much as possible. This publication Automotive News. The company noted that Peugeot will be positioned higher than the C-line cars from Citroen. The last will in the future be cheaper current models. The automaker did not specify whether the new "Sitroeny" is a little more expensive competitors Ford and Opel or would be in the same niche with Skoda and Hyundai. The group added that the new model of Citroen will be simpler in operation as well as less technical delights. The DS lineup will remain for PSA Peugeot Citroen and the masthead will be expanded to raise additional revenue. The basic directions of development of Peugeot will create an experience of quality and reliability, elegant and dynamic design that will make the competition, as well as the production of vehicles capable of delivering driving pleasure. In early February, the group reported a record loss last year. The automaker lost five billion euros, which was due to the depreciation of its assets.
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